Personality Rights in India

Syllabus: Indian Constitution – features, amendments, significant provisions and basic structure

Case Background and Judicial Proceedings

  • Delhi High Court issued notice to Salman Khan on January 21, 2026.
  • Application filed by a China-based AI voice platform seeking to vacate interim injunction.
  • Main matter heard by Joint Registrar (Judicial) on January 23, 2026.
  • Chinese platform’s application listed for February 27, 2026.

Scope of Defendants and “John Doe” Mechanism

  • Original suit named 28 defendants, including Apple, Google, Meta, X, and e-commerce platforms.
  • Intermediaries such as Telegram FZ LLC were also impleaded in the proceedings.
  • Unknown persons joined as “John Doe” or “Ashok Kumar” for unidentified infringers.
  • Chinese AI platform added later as Defendant No. 35, pending formal impleadment.

Legal Basis of Personality Rights

  • Supreme Court in Puttaswamy (2017) recognised privacy as a fundamental right under Article 21.
  • Courts treat unauthorised commercial use of persona as infringement of the right to life.
  • Personality rights protect the economic value of identity, especially for public figures.
  • Rights remain distinct from statutory intellectual property protections.

Judicial Trends and Expression Balance

  • 2025 Aishwarya Rai case restrained unauthorised use of celebrity identity.
  • Courts restricted false impersonation, manipulated images, and misleading AI-generated content.
  • Article 19(1)(g) business freedom is subject to reasonable restrictions.
  • Artistic expression protected unless it misleads the public or implies endorsement.
  • Foreign entities cannot invoke Article 19 before Indian courts.

Technology and Regulatory Context

  • Government banned 200+ Chinese apps in 2020 under Section 69A of IT Act.
  • Digital Personal Data Protection Act, 2023 enacted, but enforcement remains pending.
  • Regulatory gaps persist in AI-driven voice and impersonation platforms.
  • Nandan Nilekani highlighted voice-based AI as critical for digital equity.

Procedural and Policy Implications

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