CAN A G.I. TAG PREVENT CULTURAL MISAPPROPRIATION

Why in News : Italian luxury brand Prada unveiled footwear inspired by India’s GI-tagged Kolhapuri chappals at its Milan show, sparking backlash over cultural misappropriation.

What is a Geographical Indication (GI)?

  • A form of intellectual property that identifies a good as originating from a specific location, where its quality, reputation, or characteristics are linked to that geographical origin.

Examples: Chanderi Sarees (MP), Pashmina Shawls (J&K), Darjeeling Tea (WB)

  • India currently has 658 GI-tagged goods.

Legal Framework

  • Geographical Indications of Goods (Registration and Protection) Act, 1999
  • Enforced in 2003 following India’s TRIPS obligations.
  • Provides for registration, protection, prohibition of misuse, and penalties
  • International Instruments:
    • Paris Convention (1883)
    • TRIPS Agreement (1995)

Are GI Rights International?

  • No universal GI protection exists.
  • GI rights are territorial — valid only within the country of registration.
  • Cross-border protection requires:
    • First registering in the country of origin
    • Then applying in other jurisdictions individually.

Benefits of GI Protection

  • Empowers local producers and artisans.
  • Promotes rural development and exports.
  • Preserves cultural identity and indigenous knowledge systems.
  • Builds consumer confidence via authenticity and traceability.

Limitations in Preventing Cultural Misappropriation

GI law does not prevent “inspiration” or adaptation by foreign entities unless:

  • There’s unauthorised commercial use
  • There’s misrepresentation of origin
  • Misuse abroad can only be challenged if GI is registered there or if international mechanisms exist

Past Examples of Misappropriation

CaseNature of MisuseOutcome
Basmati rice (1997)Ricetec Inc. patent in the USRevoked after India’s legal challenge
Turmeric (1995)US patent on wound-healing propertyRevoked after CSIR challenge
Neem (2000)Patent on antifungal formulationsRevoked by European Patent Office

Way Forward

Expand Traditional Knowledge Digital Library (TKDL):

  • Include grassroots cultural expressions
  • Enable brands to conduct due diligence and avoid misappropriation

Push for Multilateral GI Treaty:

  • Advocate for a WTO framework ensuring global GI recognition

Bilateral Trade Agreements:

  • Include GI protections and mutual recognition clauses

Promote Collaborations:

  • Brands must be encouraged to collaborate with local artisan groups

Awareness & Digital Mapping:

  • Make GI-protected items searchable and visible on global platforms
UPSC Relevance
GS1 (Culture): Traditional crafts, preservation of cultural heritage
GS3 (IPR): Geographical Indications, TRIPS compliance
GS2 (Governance): Role of institutions in protecting indigenous knowledge

Mains Question Practice
Q. Can Geographical Indications serve as an effective tool to safeguard traditional knowledge and prevent cultural misappropriation? Critically examine.(150 words, GS3 – IPR)

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