Export Diversification Strategy

Syllabus: Indian Economy and issues relating to planning, mobilization of resources, growth, development and employment.

Context and Overview

  • India’s exports showed resilience in late 2025 despite rising U.S. tariffs.
  • Overall exports grew, and shipments to the U.S. rebounded, masking sectoral stress.
  • Analysis compares September–November 2025 data with 2023–24 monthly averages.
  • Focus is on sectors with high export dependence on the U.S. market.

Sectors Unaffected or Benefiting

  • Telecom instruments, mainly smartphones, surged 237% due to tariff exemption.
  • Electrical machinery exports to the U.S. increased by 15%.
  • Growth in these items offset tariff-induced declines elsewhere.

Sectors Hit by U.S. Tariffs

  • Pearls and precious stones exports fell sharply by 78.5%.
  • Gold jewellery declined by 39%, cotton fabrics by 23%.
  • Marine products dropped 17% in U.S. shipments.
  • Readymade cotton garments declined marginally by 4.6%.

Two-Path Adjustment Strategy

  • Path 1: Absorbing Tariff Impact
    • Some exporters partially absorbed tariff shocks without major market shifts.
    • U.S. remained a dominant buyer in several sectors despite reduced volumes.
  • Path 2: Market Diversification
    • Marine exports grew 17% overall, despite U.S. decline.
    • Exports to China increased 23%, strengthening existing partnerships.
    • Entry into new European markets filled U.S. demand gaps.
    • Marine exports exceeded $50 million to Spain in three months.
    • Shipments rose to Belgium (124%), Netherlands (56%), Germany (65%), and Italy (23%).

Sectoral Feedback and Enablers

  • Seafood Exporters Association of India urged new Free Trade Agreements.
  • Cotton exporters highlighted rupee depreciation aiding market discovery.
  • Cotton Textiles Export Promotion Council noted currency advantage in diversification.

Conclusion

  • India offset U.S. tariff losses through old alliances and new markets.
  • Export diversification emerged as a key buffer against trade shocks.

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